1. Provided that the terms of use set forth below are complied with, the Company consents to the Installer using the Service for the purposes prescribed by the Company such as performing advertising effect measurement and delivering retargeting ads by installing a LINE Tag on an External Website managed by the Installer and sending information such as actions taken by Users visiting such External Website to the Company.
2. Except when prescribed by the Company and in the manner prescribed thereby, the Installer shall not change, alter, duplicate, redistribute, create derivative works, or perform any other action on LINE Tags.
3. The Installer shall not use the Service for sending information from LINE Tags to the Company other than using the means or methods prescribed thereby.
4. The Installer shall not install any LINE Tags on an External Website that falls under the following. The Company has the right to make final decisions over whether an External Website falls under the following.
a. External Websites that include excessively violent or explicitly sexual expressions, expressions that could lead to discrimination based on race, nationality, religion, gender, social status or family lineage, expressions that evoke or promote suicide, self-injurious behavior, drug abuse, or any other anti-social expressions;
b. External Websites dedicated to meeting or dating previously unknown persons;
c. External Websites that unlawfully acquire personal information or private information;
d. External Websites that are generally deemed to be spam sites, such as those that only contain affiliate-related content, those that exist in order to lead visitors to a specific website, web scraping sites, or those that contain word salad;
e. External Websites that perform actions that infringe on copyrights, trademarks, patents or any other intellectual property rights, rights to reputation, privacy rights, or any other rights granted by the law or contract of the Company or third parties; and
f. External Websites that the Company otherwise deems inappropriate.
5. The Installer shall not use the Service in a state that may mislead visitors to believe that the Company officially endorses or supports the External Website.
6. The Company may acquire the following information from External Websites that use the Service:
・date and time that a User visited an External Website on which a LINE Tag has been installed using a browser;
・URL information and page title of an External Website on which a LINE Tag has been installed, as well as referral source URL information (referrer information);
・additional information, such as the site category, set for the External Website on which a LINE Tag has been installed;
・information on devices or browsers, such as user agents and IP addresses, that is used to visit an External Website; and
・the Company’s unique identifiers added to the browser.
・the user's phone numbers , email addresses , and external identifier information separately stipulated in the specifications (hereinafter collectively referred to as the "Installer's Contact Information").
The Installer's Contact Information will be converted (hashed) before it is sent to the Company, unless otherwise specified by the Company in the specifications. The Company shall not be liable for any damage caused to the Installer as a result of such conversion.
Regardless of the purpose of use as stated in Paragraph 7, the Company will use the Installer's Contact Information sent to the Company only for the purpose of matching the data held by the Company. The user's phone numbers and e-mail addresses among the Installer's Contact Information delete it after the matching process is complete, except for the data originally held by the Company.
7. The Company will use the received data for the following purposes:
・measuring the effect of the Company’s advertising products and other marketing services and disclosing statistical data to the Installer;
・distributing the Installer’s ads in advertising products and other marketing services provided by the Company based on the Users’ visits and behavior on the External Website a LINE Tag has been installed;
・preventing misconduct that interferes with proper service provision; and
・improving targeting precision of advertising products and other marketing services provided by the Company and optimizing the system related to such marketing services; and.
・sharing with the Company’sbusiness partners.
In order to provide information even more in line with Users’ interests, the Company may also use the acquired information outlined in Paragraph 6 in association with such Users’ accounts. The Company will handle personal information in accordance with the LY Corporation Privacy Policy. See here for more details.
8. With regard to the collection, sharing, and use of the data made possible through using the Service, the Installer shall provide notices on the following matters (at the minimum), in a manner that stands out on the webpages on which a LINE Tag is used or at its link destinations, obtain the necessary consents (including the consent for the provision of personal data to a third party if such provision is applicable), and confirm that the Users’ consents have been obtained.
(1) When using a third-party (including the Company) advertising products and other marketing services, information such as Users’ visits and behavior as outlined in Paragraph 6 may be collected by such third party from the External Website managed by the Installer on which a LINE Tag has been installed using cookies or other technology, and may be used for the purposes outlined in Paragraph 7.
(2) Users can refuse having their collected visits and behavior used in future for the marketing services by using the opt-out procedure provided by the third party who provides advertising products and other marketing services.
(3) Provide a link to the procedure for opting out.
The Installer shall also comply with the applicable laws (includingthe Act on the Protection of Personal Information and other laws, ordinances and guidelines regarding the handling of information)and shall bear responsibility for installing measures for providing considerations to Users as otherwise required by industry standards when using the Service.
9. If the Installer's Contact Information constitutes personally referable information for the Installer, the Installer must acknowledge in advance that the Company will handle the information the Installer sent in the following manner
(1) Matching of personally referable information shall be conducted using only data held by the Company, for which the Company has obtained prior consent in advance to allow the Companyto acquire such Personal Data from the Individual.
(2) The Company shall not acquire as personal data any personally referable information that could not be matched as stipulated in thepreceding item, and delete such personally referable information.
Installers shall make inquiries regarding the Service to the Company through the contact form.